Understanding consumer behavior Assignment Example | Topics and Well Written Essays - 4000 words

Understanding consumer behavior - Assignment Example The service provided by concerned hotel is the most crucial factor for retaining customers’ loyalty and increase overall visits. For the success of the service industry, it is essential to offer the products and/or services according to the needs of the customers. Moreover, in order to face the increased completion in the hotel industry, it is necessary to examine the pattern of consumer behavior (Rani 52-61). Behavior of an individual is influenced by a number of factors including culture, social group, family members and other factors. A proper identification of the factors that are likely to influence the behavior of the customers enables the marketers to develop appropriate strategy for the development of the hotel business. The main aim of the hotel industry is to fulfill the needs of the customers and the studying consumer behavior facilitates the development of best products as well as offering unique services. Another factor that is most crucial and is likely to affect the buying decision is the prices of the products. The buying decision of the customers is linked with the price factor. Therefore, for this purpose of examining consumer behavior, it is likely to identify the preferable price of services offered. In addition to this, analyzing consumer behavior enables the marketers to identify the most suitable promotion method that has the potential to attract the potential custo mers as well as retain the existing ones (Rani 52-61). Consumers’ needs, motivation and values. Motivation is one of the important factors that are likely to influence consumer behavior, which in turn affects the purchase decision. Motivation enables an individual to undertake certain measure that has the potential to satisfy the needs and wants. In the context of consumer behavior, analyzing the motivation factors of the individuals is likely to be beneficial in attaining competitive advantage as compared to other hotels operating in the area. For

Fast Food Research Paper Example | Topics and Well Written Essays - 1000 words

Fast Food - Research Paper Example The response received has been produced in Exhibit I. The response received indicates that 60% ate weekly in fast food outlets and 17% informed that they have a habit of eating daily. This certainly is an indication that very high percentages of people have been eating in the fast food restaurants (Exhibit I). Why do you eat fast food? That was the second question that we asked. The 43% respondents said they do not have time to cook; while 35 percent gave the reason of the same being cheap and 22 percent gave the reason of fast services (Exhibit II). The lack of time is given a biggest reason for the consumption of fast food. The people prefer to eat fast food because it saves time and served quickly. Fast food does not cost much in comparison to regular foods. Eating fast food has several adverse effects on peoples life. Eating fast food frequently can cause several health issues which could be very expensive and cause a lot of inconvenience in persons life. Zhong and DeVoe argue that changing lifestyle has caused great changes in the ways people eat. People prefer fast food because it saves their time and efforts both. On asking about obesity–our third question, 60 percent of the respondent agreed with the statement that fast food causes obesity while 10 percent did not agree with it. Remaining respondents were not sure about that (Exhibit III). Child obesity is now a matter of great concern in the minds of policy makers. Research findings state that there is no nutritional value in such foods and that is also a cause of obesity among children. It has adversely affected the dietary and behavioural pattern of the children. The study done by Janet Currie et al. (2009) regarding the effect of fast food restaurants on obesity reveals â€Å"We find that among 9th grade children, a fast food restaurant within a tenth of a mile of a school is associated with at least a 5.2 percent increase in obesity rates† (p.1). Obesity, in the long run, becomes a cause of